This is my final article for this year. It’s hard to imagine that it’s almost 2014, and yet I can’t tell you how many times I’ve found myself in the following situation: I meet someone at a tradeshow, they ask me what we do, and I say: “Predictive Analytics for Retailers”, they nod their head and say: “Oh yea! Forecasting, yup, we do that!” I smile politely and then begin breaking down why Predictive Analytics is not just a fancy word for Forecasting. Not even close. In the past few decades statistical forecasting has been applied in many
This content is restricted to site members. If you are an existing user, please log in on the right. If not, register today and gain free access to original content and industry news. See the details here.