Dr. Eric Siegel cuts through the buzzwords surrounding predictive analytics to reveal what it is, how it works, and how it is driving major improvements in business—including in demand forecasting. He discusses the persuasion paradox, reveals how companies can get started in predictive analytics, and dispels the myth that all consumers of this technology need to be technically minded. A civil liberties activist, he also warns that misuse of this technology can further marginalize society’s most vulnerable groups. “Predictive analytics has become a critical best practice for all businesses that operate at scale”. What is predictive analytics?
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