Machine Learning Times
Machine Learning Times
EXCLUSIVE HIGHLIGHTS
Coursera’s “Machine Learning for Everyone” Fulfills Unmet Training Requirements
  My new course series on Coursera, Machine Learning...
Segmentation and RFM Analysis in the World of Wine and Spirits
 Segmentation is a hot word these days, and it...
How Machine Learning Works – in 20 Seconds
  This transcript comes from Coursera’s online course series,...
4 IoT Devices in Healthcare Making An Impact Now
SHARE THIS:

1 month ago
Here’s Why Apple Believes It’s An AI Leader—And Why It Says Critics Have It All Wrong

 
Originally published in Ars Technica, Aug 6, 2020.

Apple AI chief and ex-Googler John Giannandrea dives into the details with Ars.

Machine learning (ML) and artificial intelligence (AI) now permeate nearly every feature on the iPhone, but Apple hasn’t been touting these technologies like some of its competitors have. I wanted to understand more about Apple’s approach , so I spent an hour talking with two Apple executives about the company’s strategy—and the privacy implications of all the new features based on AI and ML.

Historically, Apple has not had a public reputation for leading in this area. That’s partially because people associate AI with digital assistants, and reviewers frequently call Siri less useful than Google Assistant or Amazon Alexa. And with ML, many tech enthusiasts say that more data means better models—but Apple is not known for data collection in the same way as, say, Google.

Despite this, Apple has included dedicated hardware for machine learning tasks in most of the devices it ships. Machine intelligence-driven functionality increasingly dominates the keynotes where Apple executives take the stage to introduce new features for iPhones, iPads, or the Apple Watch. The introduction of Macs with Apple silicon later this year will bring many of the same machine intelligence developments to the company’s laptops and desktops, too.

In the wake of the Apple silicon announcement, I spoke at length with John Giannandrea, Apple’s Senior Vice President for Machine Learning and AI Strategy, as well as with Bob Borchers, VP of Product Marketing. They described Apple’s AI philosophy, explained how machine learning drives certain features, and argued passionately for Apple’s on-device AI/ML strategy.

To continue reading this article, click here.

One thought on “Here’s Why Apple Believes It’s An AI Leader—And Why It Says Critics Have It All Wrong

  1. Pingback: Here's Why Apple Believes It's An AI Leader?And Why It Says Critics Have It All Wrong - Apple News

Leave a Reply

Pin It on Pinterest

Share This