Facebook engineers gave extra value to emoji reactions, including ‘angry,’ pushing more emotional and provocative content into users’ news feeds.
Facebook’s own researchers were quick to suspect a critical flaw. Favoring “controversial” posts — including those that make users angry — could open “the door to more spam/abuse/clickbait inadvertently,” a staffer, whose name was redacted, wrote in one of the internal documents. A colleague responded, “It’s possible.”
The warning proved prescient. The company’s data scientists confirmed in 2019 that posts that sparked angry reaction emoji were disproportionately likely to include misinformation, toxicity and low-quality news.
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This article sheds light on Facebook’s algorithmic decisions and their impact on user engagement by favoring certain emoji reactions over others. mapquest