For today’s leading technology, attend the conference and training workshops at Predictive Analytics World, June 16-19, 2019 in Las Vegas. The data science industry is consumed by ever-growing amounts of data. What sometimes gets overlooked when talking about the notion of Big Data is that it is comprised of two components: first-party data and third party data. First-party data represents information gathered directly by an entity that intends to use it. While first-party data are valuable, third-party data are the more significant components of Big Data. Third-party data consists of external data that are unrelated to a given
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