Machine Learning Times
Machine Learning Times
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Effective Machine Learning Needs Leadership — Not AI Hype
 Originally published in BigThink, Feb 12, 2024.  Excerpted from The...
Today’s AI Won’t Radically Transform Society, But It’s Already Reshaping Business
 Originally published in Fast Company, Jan 5, 2024. Eric...
Calculating Customer Potential with Share of Wallet
 No question about it: We, as consumers have our...
A University Curriculum Supplement to Teach a Business Framework for ML Deployment
    In 2023, as a visiting analytics professor...
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5 years ago
Exploring the Increased Significance of Third Party Data Within Big Data

 For today’s leading technology, attend the conference and training workshops at Predictive Analytics World, June 16-19, 2019 in Las Vegas.  The data science industry is consumed by ever-growing amounts of data. What sometimes gets overlooked when talking about the notion of Big Data is that it is comprised of two components: first-party data and third party data. First-party data represents information gathered directly by an entity that intends to use it. While first-party data are valuable, third-party data are the more significant components of Big Data. Third-party data consists of external data that are unrelated to a given

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