So you have a mailing campaign you are about to conduct. Your goal is to secure both increased response rates and sales volume. And a customer targeting methodology is crafted. Nothing elaborate-but response and sales models will be developed. You have results from a previous program, and are prepared to aggregate the data so that
A shorter version of this article was originally published by Scientific American. A note from the editor: Although this article is a few years old, we’re bringing it back to your attention in 2024 since the...
Economic disruption is a reality which has been a gradual development over the last several decades. Artificial intelligence (AI) has simply accelerated this process. Virtually every industry has been impacted by AI and certainly data science is...
Dr. Eric Siegel cuts through the buzzwords surrounding predictive analytics to reveal what it is, how it works, and how it is driving major improvements in business—including in demand forecasting. He discusses the persuasion paradox, reveals...
For more from Dr. Elder, join Predictive Analytics World Las Vegas, May 31-June 4, 2020. Elder Research has solved many challenging and previously unsolved technical problems in a wide variety of fields for Government, Commercial and...
The movie “Being There” may seem like an odd theme on an article concerning data science entrepreneurship. Yet, this movie highlights certain characteristics which are essential to success as an entrepreneur within all disciplines including data science....
One of the most fundamental contributions we can make as consultants is to help our clients ask the right questions of their data. We’re often asked to help solve problems that turn out to be too...
The development and application of predictive analytics solutions for organizations is not new, particularly in the area of consumer behavior. Models have been built since the end of the Second World War to predict consumer behavior with...
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