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4 weeks ago
Wise Practitioner – Predictive Analytics Interview Series: Kristen Kehrer at Data Moves Me

 

By: Eric Siegel, Founder, Predictive Analytics World for Business

In anticipation of her upcoming conference presentation at Predictive Analytics World for Business Las Vegas, May 31-June 4, 2020, we asked Kristen Kehrer, Founder of Data Moves Me, a few questions about their deployment of predictive analytics. Catch a glimpse of her presentation, Presenting Machine Learning Model Output: Bridging the Communication Gap Between Data Science & the Business, and see what’s in store at the PAW Business conference in Las Vegas.

Q: In your work with predictive analytics, what behavior or outcome do your models predict?

A: Recently, I’ve been predicting customer attrition for e-commerce subscription businesses, but almost more importantly, what are the drivers that we can use from the model to test ways to entice customers to stay.

Q: How does predictive analytics deliver value at your organization – what is one specific way in which it actively drives decisions or operations?

A: I help data teams that are building predictive models to effectively communicate the story of the model and recommendations to stakeholders.  This strengthened communication between predictive modelers and their stakeholders allows the business to confidently adopt these models and build campaigns based on clearer recommendations.

Q: What surprising discovery or insight have you unearthed in your data?

A: My most surprising discovery is that there are really easy to implement techniques that make communication so much easier!  My big message is that there are many people who use the term “black box” and it doesn’t have to be that way.  Non-technical  people do not need to be confused about edge cases in the data, how the model is scoring someone, of the overall picture of what the model is doing.

Q: Sneak preview: Please tell us a take-away that you will provide during your talk at Predictive Analytics World.

A:  You’ll be able to take away actionable tips and tricks to help you explain your next predictive model to stakeholders.  We look at a neural net, logistic regression, k-means, and a time series example.

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Don’t miss Kristen’s presentation, Presenting Machine Learning Model Output: Bridging the Communication Gap Between Data Science & the Business, at PAW Business on Wednesday, June 3, 2020 from 10:30 to 10:50 AM. Click here to register for attendance.

By: Eric Siegel, Founder, Predictive Analytics World for Business

One thought on “Wise Practitioner – Predictive Analytics Interview Series: Kristen Kehrer at Data Moves Me

  1. Pingback: Wise Practitioner – Predictive Analytics Interview Series: Kristen Kehrer at Data Moves Me - Machine Learning Times : Rlogger

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