Anyone looking to run a successful business cannot ignore demographics. Once your target audience has been established, it behooves marketers to determine your core customer’s age, gender, race and income level. While it’s important to retain existing customers, it’s also critical to identify who your “average” customer is, but why is that? Big Data Matters
As the amount of digital information generated by businesses and organizations continues to grow exponentially, a challenge – or as some have put it, a crisis – has developed. There just aren’t enough people with the required...
Sales organizations plan to increase their use of sales analytics 58% from 2015 to 2016. Smart selling fueled by predictive analytics will jump 77% among high performing sales organizations in the next 12 – 18 months....
Use code: PATIMES15 for 15% of a two-day Conference pass. Find out what’s a barrier to entry for healthcare marketing analytics, as well as what these institutions are hoping to learn and gain from big data. Operating...
Sometime in the not-so-distant future, getting a checkup will be very different. When the doctor writes down your symptoms, it will be cross-checked with others in your area, making it easier to identify outbreaks and epidemics...
Whatever the right solution is for the current Greek crisis, many observers believe that the problems could have been avoided if Greece had not joined the Euro in the first place. It is no secret that Greece...
The ever burgeoning attention on analytics and big data combined with the ever proliferating phenomenon of smart phones and social media generates great anticipation to the analytically oriented nerd that world domination is now indeed within reach. ...
Machine learning can bring tremendous value to the applications you build, but beware the bearers of false gifts. In providing the ability to discover patterns buried deep within data, machine learning has the potential to make applications...
When you hear the term Big Data you might associate it with certain functions of an organization, like marketing, product development or customer relationship management. You may not think about HR as part of this equation. By...
3 Questions: Carlo Ratti on big data and health predictions What can big data tell us about the predictability of medical conditions? A new study by MIT researchers published in the journal Scientific Reports digs into this...
