Give a marketer a sale, and you’ll keep his company afloat for a day; teach him to predict future sales, and you may just ensure his longevity. That, in essence, is the premise behind predictive marketing, a concept that’s increasingly taking hold in enterprises today. Tapping into the analytics trend that’s being felt throughout the
Whether you are hiring analytics professionals, customer service representatives, and retail or outside sales consultants, one proven variable is always watching your hiring decisions: One bad hire will wipe out the value of three great ones and...
In insideBIGDATA‘s special guest feature, Jeff Catlin of Lexalytics lays out the case for text analytics and its importance to the rising interest in big data. Jeff is CEO of Lexalytics, a company providing sentiment and intent...
The same data can yield wildly different results. Here are some of the reasons for these fascinating, frustrating, or even dangerous discrepancies. Same Data, Different Quality Businesses often have a glut of redundant data stored in multiple...
Precision health takes a big-data approach to disease prevention and detection, focusing on the various factors that help maintain health throughout the life span. Imagine a system where doctors can quickly comb through millions of anonymized patient...
How can you use big data? Let’s break down that definition of big data shared above to uncover a few of the different ways your business can use big data: Improve customer relations. The more you know...
Strahan Wilson, CFO at sandwich chain EAT, explains how predictive analytics has helped him keep the shelves stocked, the customers happy and the shops fully staffed during peak periods. Historically, predictive analysis has been the preserve of...
Far and away, the industry that pops up the most in discussions of big data is health care. It’s not surprising, if you think about it. Lots of disparate sources of data, much of it unstructured. An...
Asymmetric approaches to improving government transparency and accountability. U.S. politics is a frustrating maze. We sense sinister forces at work to gain undue influence and advantage within it but it’s so very hard to find and expose....
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Top 5 Data Science Masters Programs
By: Sudhanshu Ahuja, CEO, Ideatory
Originally published at http://smartdatacollective.com
Which top Masters Courses should you consider for a great career in data-science? A frequently cited study by McKinsey predicts that by 2018, the United States could face a shortage of 140,000 to 190,000 “people with deep...