This Newsweek article, originally published in Newsweek’s opinion section and excerpted here, resulted from the author’s research for a new extended sidebar on the topic that will appear in the forthcoming Revised and Updated, paperback edition of Eric Siegel’s Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die (coming January 6, 2016). Preorder
We have executed a multitude of data science projects in the manufacturing vertical. While most of them were done without the help of big data tools, we think most of them will require such capabilities as we expand the...
Most of us probably remember when a certain big box retailer, thanks to sophisticated data collection and analytics, beat a father to the discovery of his teen daughter’s pregnancy… And those of us who do are likely...
In the world of IT, we seem to fall victim to a new technology “siren’s song” approximately every five years. The most recent of these new irresistible forces is Big Data. While our industry has been talking...
From HR to marketing to customer retention, big data gives organizations valuable insights into everyday factors that drive business decisions. That’s one reason, according to IDG’s 2015 Big Data and Analytics Survey, the number of organizations that...
Could text analytics be the unsung hero of big data? Text analytics mines reams of often ephemeral, unstructured data — from a voice recording of a customer call to emails or a Tweet — for meaningful insights...
Building a quality database for talent analytics is like building a house. Having the tools, materials, and workers is absolutely essential – after all, without any of those, how will the house get built? – but even...
USE CODE PATIMES16 for 15% off Predictive Analytics World Conference pass. Imagine that you are a business analyst who works for an organization with executives, managers and colleagues who do not appreciate the power of analytics to...
As a hiring manager for data analytics positions, I often complain that there are not enough qualified resumes. Most of the resumes that do get passed on to me from recruiters quickly get filed away. Those job...
Predictive analytics is often cited as a key business driver for Big Data. It is easy to see how predictive analytics, when done right, can represent a strong competitive advantage for companies. Such as: Enabling companies to...
