Predictive analytics encompasses a powerful set of methods that uses all the available data an organization can gather to answer key business questions. By enabling financial institutions to make data-driven business decisions, predictive analytics helps drive profit and increase efficiency. In the rapidly changing banking industry, customer insights can also fuel initiatives to improve customer satisfaction and loyalty. In this brief article, I’d like to outline a few new ways predictive analytics is being used in financial services. Banks and credit unions struggle with the very real possibility that they are becoming a commodity, with little—if any—differentiation. In
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