Machine Learning Times
Machine Learning Times
Elon Musk Predicts Artificial General Intelligence In 2 Years. Here’s Why That’s Hype
 Originally published in Forbes, April 10, 2024 When OpenAI’s...
Survey: Machine Learning Projects Still Routinely Fail to Deploy
 Originally published in KDnuggets. Eric Siegel highlights the chronic...
Three Best Practices for Unilever’s Global Analytics Initiatives
    This article from Morgan Vawter, Global Vice...
Getting Machine Learning Projects from Idea to Execution
 Originally published in Harvard Business Review Machine learning might...

8 months ago
Announcing Eric Siegel’s New Book: The AI Playbook


Dear Reader,

I’m excited to announce the forthcoming, second book by Eric Siegel, The AI Playbook: Mastering the Rare Art of Machine Learning Deployment. I’ve appended some details below – or click here for more info and to preorder the book. The Executive Editor of The Machine Learning Times, Eric is my colleague – and also my husband!


Luba Glouhkova
The Machine Learning Times


What people are saying about The AI Playbook: Mastering the Rare Art of Machine Learning Deployment

“Eric Siegel delivers a robust primer on machine learning, the key mechanism in AI. A forward-looking, practical book and a must-read for anyone in the information economy.”

—Scott Galloway, NYU Stern Professor of Marketing and bestselling author of The Four


“An antidote to today’s relentless AI hype – why some AI initiatives thrive while others fail and what it takes for companies and people to succeed.”

—Charles Duhigg, author of bestsellers The Power of Habit and Smarter Faster Better


“In this book, Eric brings machine learning to life and provides a roadmap for how to operationalize it in the real world.”

—Will Lansing, CEO, FICO


In his bestselling first book, Eric Siegel explained how machine learning works. Now, in The AI Playbook, he shows how to capitalize on it.

The greatest tool is the hardest to use. Machine learning is the world’s most important general-purpose technology – but it’s notoriously difficult to launch. Outside Big Tech and a handful of other leading companies, machine learning initiatives routinely fail to deploy, never realizing value. What’s missing? A specialized business practice suitable for wide adoption. In The AI Playbook, bestselling author Eric Siegel presents the gold-standard, six-step practice for ushering machine learning projects from conception to deployment. He illustrates the practice with stories of success and of failure, including revealing case studies from UPS, FICO, and prominent dot-coms. This disciplined approach serves both sides: It empowers business professionals and it establishes a sorely needed strategic framework for data professionals.

Beyond detailing the practice, this book also upskills business professionals – painlessly. It delivers a vital yet friendly dose of semi-technical background knowledge that all stakeholders need in order to lead or participate in machine learning projects, end to end. This puts business and data professionals on the same page so that they can collaborate deeply, jointly establishing precisely what machine learning is called upon to predict, how well it predicts, and how its predictions are acted upon to improve operations. These essentials make or break each initiative – getting them right paves the way for machine learning’s value-driven deployment.

About the author. Eric Siegel, Ph.D. is a leading consultant and former Columbia University and UVA Darden professor. He is the founder of the long-running Machine Learning Week conference series, a frequent keynote speaker, and author of the bestselling Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die.

What kind of AI does this book cover? The buzzword AI can mean many things, but this book is about machine learning, which is a central basis for – and what many mean by – AI. To be specific, this book covers the most vital use cases of machine learning, those designed to improve a wide range of business operations.

More praise:

The AI Playbook clearly explains what you need to know and what to avoid to boost your return on AI investments.”

—Terry Sejnowski, President, NeurIPS


“We have all heard about how AI changes everything. But to translate AI into actual value for your organization, you need to read this book!”

—Viktor Mayer-Schönberger, Professor of Internet Governance, Oxford & co-author of Big Data


“This book is the driver’s manual for machine learning – every business and analytics professional should read it.”

—Morgan Vawter, Global VP Data & Analytics, Unilever


“The ultimate blueprint for tapping machine learning’s full potential.”       

—Andy Gray, Data & Tech Advisory Director, Deloitte


Click here for more info and to preorder the book.

4 thoughts on “Announcing Eric Siegel’s New Book: The AI Playbook

Leave a Reply