5 Ways Predictive Analytics Will Shape the Future of Advertising
Machine Learning Times
Machine Learning Times
Re-examining Model Evaluation: The CRISP Approach
 The performance of prediction models can be judged using...
An Agile Approach to Data Science Product Development
 Introduction With the huge growth in machine learning over...
Wise Practitioner – Predictive Analytics Interview Series: Haig Nalbantian at Mercer – BIZ
 By: Eric Siegel, Founder, Predictive Analytics World for Business...
Is What You Did Ethical? Helping Students in Computational Disciplines to Think About Ethics
 In addition to this article, Dr. Priestly will also...

4 years ago
Five Ways Predictive Analytics Will Shape the Future of Advertising

 Predictive analytics sounds almost mystical, and in a way, it is. By studying complex, almost impermeable data about the past, you can chart trends that course well into the future. While predictive analytics can’t predict the future with a degree of certainty, it can help you predict certain patterns of behavior across large groups of people. As predictive analytics start to become more readily adopted (and more data becomes available to scour), companies and organizations around the world will have a key opportunity to do more for their audiences. Perhaps most notably, predictive analytics is sparking a revolution in advertising,

To view this content
Login OR subscribe for free

Already receive the Machine Learning Times emails?
The Machine Learning Times now requires legacy email subscribers to upgrade their subscription - one time only - in order to attain a password-protected login and gain complete access.

Click here to complete this one-time subscription upgrade

Existing Users Log In
New User Registration
*Required field

Comments are closed.

Pin It on Pinterest

Share This