5 Types of Analytics in Business: One to Go After and One to Avoid
Machine Learning Times
Machine Learning Times
An Agile Approach to Data Science Product Development
 Introduction With the huge growth in machine learning over...
Wise Practitioner – Predictive Analytics Interview Series: Haig Nalbantian at Mercer – BIZ
 By: Eric Siegel, Founder, Predictive Analytics World for Business...
Is What You Did Ethical? Helping Students in Computational Disciplines to Think About Ethics
 In addition to this article, Dr. Priestly will also...
Wise Practitioner – Predictive Analytics Interview Series: Keith Higdon at ESIS
 By: Eric Siegel, Program Co-Chair, Predictive Analytics World for...

4 years ago
5 Types of Analytics in Business: One to Go After and One to Avoid


I have been lucky enough to work in some form of analytics for the past 15 years. In the last five especially, there has been an explosion in opportunities and applications as well as software tools. Lately, I have been thinking about the major types of analytics, and I don’t mean Business Intelligence versus Predictive Analytics. I mean, what are the analytics in services of? Below, I’ll cover categories that I find myself mapping projects and companies’ strategy to. One of these areas is relatively new and has a lot of promise. Another area is perhaps the origin of Big Data as a term in the mainstream tech press, but warrants caution from practitioners.

(Note: I am ignoring long-standing analytic application areas like engineering, finance, and insurance, and instead focused on the emerging areas in business contexts from consumer markets.)

To view this content
Login OR subscribe for free

Already receive the Machine Learning Times emails?
The Machine Learning Times now requires legacy email subscribers to upgrade their subscription - one time only - in order to attain a password-protected login and gain complete access.

Click here to complete this one-time subscription upgrade

Existing Users Log In
New User Registration
*Required field

Comments are closed.

Pin It on Pinterest

Share This