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Chicago 2012 Sponsors

Diamond Sponsors

IBMAbout IBM Business Analytics
IBM Business Analytics software delivers complete, consistent and accurate information that decision-makers trust to improve business performance. A comprehensive portfolio of business intelligence, predictive analytics, financial performance and strategy management, and analytic applications provides clear, immediate and actionable insights into current performance and the ability to predict future outcomes. Combined with rich industry solutions, proven practices and professional services, organizations of every size can drive the highest productivity, confidently automate decisions and deliver better results.

As part of this portfolio, IBM SPSS Predictive Analytics software helps organizations predict future events and proactively act upon that insight to drive better business outcomes. Commercial, government and academic customers worldwide rely on IBM SPSS technology as a competitive advantage in attracting, retaining and growing customers, while reducing fraud and mitigating risk. By incorporating IBM SPSS software into their daily operations, organizations become predictive enterprises – able to direct and automate decisions to meet business goals and achieve measurable competitive advantage. For more information, visit

Platinum Sponsors

DeloitteAbout Deloitte's Analytics Approach
An organisation's data is full of potential. Stored throughout the business, it has a wealth of possibilities. Leading businesses recognise that a better understanding of data (particularly as a predictor of the future or as an identifier of existing issues) can create new opportunities and make a significant difference to managing performance. Analytics is, in our opinion, the natural evolution of business intelligence processes, tools and technologies. While business intelligence focuses on historical analysis, analytics builds upon this set of technologies and techniques to re-focus on the future; helping predict future trends, opportunities and threats.

Deloitte's deep industry expertise and advanced analytics capability can help decision-makers to maximise the value of their data. By looking at an organisation from the inside out we can turn everyday information into useful and actionable insights. Deloitte is one of the world's leading professional services firms, providing audit, tax, consulting, and financial advisory services to public and private clients spanning multiple industries. With a globally connected network of member firms in more than 140 countries, we bring world-class capabilities and deep local expertise to help clients succeed wherever they operate. Our 170,000 professionals are committed to becoming the standard of excellence.


ForeSeeResultsForeSee -
As a pioneer in customer experience analytics, ForeSee continuously measures satisfaction across customer touch points and delivers critical insights on where to prioritize improvements for maximum impact. Because ForeSee's superior technology and proven methodology connect the customer experience to the bottom line, executives and managers are able to drive future success by confidently optimizing the efforts that will achieve business and brand objectives. The result is better business for companies and a better experience for consumers. Visit us at for customer experience solutions and original research.

Pitney Bowes SoftwarePitney Bowes Software is a wholly owned subsidiary of Pitney Bowes Inc. and is the software division that provides the technology and services that enable organizations to have lifetime relationships with their customers.

Our proven solutions enable organizations to engage with each of their customers as individuals and to connect every customer communication - outbound, inbound, marketing, sales or service - into an ongoing dialogue where customer insight and understanding forms the basis for each and every interaction.

We help organizations enhance the lifetime value of their customer relationships through a suite of innovative and compelling capabilities that integrate data management, location intelligence, sophisticated predictive analytics, rules based decision making and cross-channel customer interaction management.

Together with PBS, organizations can achieve more valuable & long standing customer relationships built on trust, relevancy and outstanding customer experiences as well as delivering significant operational efficiencies for enhanced profitability and shareholder value

Gold Sponsors

JMPJMP Pro, statistical discovery software from SAS, gives you the power of data visualization, exploration, statistical data analysis and data mining in an in-memory, desktop-based environment. It dynamically links statistics with graphics to make information accessible in ways a spreadsheet never could, letting you explore relationships, see hidden trends and easily communicate your findings. JMP Pro, Version 10, our new release, adds model comparison provisions for comparing fits across multiple fit predictions, one-click bootstrapping for most statistics in JMP reports and an advanced platform for partial least squares (PLS) regression with enhanced features. Import, process, model, and visualize data, even those with millions of records , in just seconds.

Mu SigmaMu Sigma is a leading provider of decision sciences and analytics services, helping companies institutionalize data-driven decision making.

Mu Sigma works with market-leading companies across multiple verticals, solving high impact business problems in the areas of Marketing, Supply Chain and Risk Analytics. With over 50 Fortune 500 clients and about 1300 analytics professionals, Mu Sigma has disrupted the analytics industry by integrating the disciplines of business, math, and technology in a sustainable global delivery model. Further, analytical assets developed by Mu Sigma's innovation and development team ensure a competitive edge to clients. Mu Sigma is head-quartered in Chicago with its main delivery center in Bangalore, India and is arguably the world's largest pure-play decision sciences and analytics services company.

Silver Sponsors

Alteryx About Alteryx, Inc.

Alteryx provides indispensable analytic solutions for enterprise companies making critical decisions about how to expand and grow. Our product, Alteryx Strategic Analytics, is a desktop-to-cloud Agile BI and analytics solution designed for Data Artisans and business leaders that brings together the market knowledge, location insight, and business intelligence today's organizations require. For more than a decade, Alteryx has enabled strategic planning executives to identify and seize market opportunities, outsmart their competitors, and drive more revenue. Customers like Experian Marketing Services and McDonald's rely on Alteryx daily for their most important decisions. Headquartered in Irvine, California, and with key offices in Boulder and in Silicon Valley, CA, Alteryx empowers 250+ customers and 200,000+ users worldwide. Get inspired today at or call 1-888-836-4274. Alteryx is a registered trademark of Alteryx, Inc. Other products named herein may be trademarks of their respective owners and are hereby recognized.

StatSoft,Inc StatSoft, Inc., founded in 1984, is one of the largest producers of enterprise and desktop software for Data Analysis, Data Mining, Quality Improvement, and Web-enabled Analytics. Its products are used worldwide at most major corporations, universities, and government agencies and are supported with training and consulting services by 30 offices on all continents. STATISTICA Enterprise is a highly scalable, web-enabled platform, used by a variety of industries in mission-critical applications wherever predictive modeling helps increase productivity and profitability. The StatSoft platform has enjoyed unprecedented record of recognition from end-users (also, winning all major independent surveys of users) and reviewers for more than two decades. These independent ratings show that while easier to use and more cost-effective than its competitors, the StatSoft analytics platform offers unmatched performance, scalability, uncompromising attention to detail and overall quality, which ensures success for its users.

Bronze Sponsors

CIA The CIA is separated into four basic components: the National Clandestine Service, the Directorate of Intelligence, the Directorate of Science & Technology, and the Directorate of Support. They carry out "the intelligence cycle," the process of collecting, analyzing, and disseminating intelligence information to top US government officials.

To meet the challenge of saving American lives and protecting US interests worldwide, we employ people from different backgrounds and with a variety of experiences and skill sets. That's because our strength and effectiveness as an agency depends upon our ability to employ a workforce as diverse as the nation we serve: The United States of America, the most diverse nation on earth.

Decision Systems Inc. Decision Systems Inc. provides performance management, advanced analytical solutions and datamining, to a variety of industries. Decision Systems was founded in 1989 to meet the expanding need for consultants in these fields, and has been instrumental in introducing and customizing technology solutions for clients ever since. Current clients include the Major League Baseball Players Assoc. (MLBPA), IPEX Inc., and others. Decision Systems PolyVista for IBM Cognos TM1 provides advanced discovery, data mining, text mining and data visualization of multidimensional databases. Users of PolyVistainclude Southwest Airlines, HP,Trane and others. Decision Systems Inc. is an IBM Advanced Business Partner with headquarters in Northbrook Illinois and offices in Los Angeles, California.

Happiest Minds Happiest Minds offers a technology–based solution to lower by 2-3x the biggest overhead (~70%, on an average) in analytics projects: effort spent in data preparation (cleansing, harmonizing, transforming, and integrating), data exploration, new variable creation, and similar other tasks. The benefits are not only improvement in time-to-value but also reduction in costs associated with the analytics program.

The technology, QimBase, is an integrated, data-to-insights, in-database analytics platform that incorporates a schema-less database design, a multi-user & write-enabled columnar database, and a 4th generation scripting language that is easy to learn. The platform can be deployed both on-premises and in the cloud, and can scale to support big data needs.

Happiest Minds, in addition to the technology, is also a niche analytics services provider: customer and marketing analytics, risk analytics, & digital analytics; and in verticals such as CPG & retail, travel and hospitality, logistics, supply chain, and financial services.

Kelley School of Business One of the country's premier business schools, the Kelley School of Business has a 90-year tradition of business teaching excellence. Kelley School of Business graduates are part of a global network of over 95,000 alumni, which is one of the largest worldwide. The Kelley School offers undergraduate, MBA – residential, online, and evening; masters, and doctoral degrees at IU's Bloomington and Indianapolis campuses. For more information, please visit

Executive Degree Programs (EDP) at the Kelley School of Business provides customized education designed to match the needs of executives and corporations. Our Global Executive MBA offers the world-renowned Kelley MBA through a unique and innovative custom program for managers in top companies, with no career disruption. Our Graduate Certificate Programs can be tailored to specific corporations and contain credit-bearing courses that can apply toward a future degree. For specific information about EDP, please visit

Latent View LatentView provides knowledge services focused on data analysis and insights that helps with decisions around marketing, risk and customer management for consumer intensive businesses. For a typical enterprise client, LatentView sets up dedicated offshore Analytics Centers of Excellence (CoE) that assists with targeted customer acquisitions, enhancing channel effectiveness, understanding customer segments, and in developing data-driven campaigns that use predictive models for identifying customers who are ripe for cross-sells, are at churn risk, and estimating customer life time value. In short, we help our clients weigh their risks against opportunities using analytics, big data and software. We blend our business knowledge, expertise in quantitative methods, and data management to provide a complete solution. We have about a dozen Fortune 500 clients that are leading businesses in insurance, technology, consumer finance, CPG and retailing.

Lumina Decision Systems Lumina Decision Systems, Inc
Lumina is a boutique consulting firm that develops custom forecasting and analytics software, based in Silicon Valley. Lumina's experienced consultants know how to extract valuable insights from disparate data sources. We also understand that statistical analysis and forecasts from past trends are rarely sufficient for effective decision making. So, we specialize in developing decision analytics tools that combine sophisticated data analytics along with expert judgments about emerging market trends and new products. These tools provide organizations practical guidance to navigate dynamic global markets in a way that is impossible with purely predictive tools. We are happy to build turn-key custom systems for our clients, or to work with your analytics team to guide and train them in methods and tools to develop their own analytics applications. Lumina is known as the developer of Analytica – "Beyond the Spreadsheet" – a suite of software tools widely used by Lumina and others for predictive and decision analytics.

Pervasive Software Pervasive Software products deliver extreme performance and extreme economics for big data analytics and integration. With options for on-premises and cloud-based deployment, our data mining software and dataflow engine represent the new software platform for data-intensive analytics and preparation applications spanning claims processing, risk analysis, fraud detection, data mining, predictive analytics, sales optimization and marketing analytics. Pervasive products have a proven track record of delivering value to tens of thousands of customers worldwide, often embedded within partners' software, with breakthrough performance, flexibility, reliability and return on investment. For additional information, please go to

RainMan Consulting RainMan Consulting has been set up by a group of experienced marketers and analysts to aid marketing companies through expert level services in the area of marketing mix modeling (MMM). With experience of decades in marketing and having worked on a variety of modeling assignments, the team brings cutting edge processes and marketing savvy to bear on client's key problems of optimizing their media and marketing mix. Typically expensive consulting assignments of this nature are now made accessible to brands which hitherto have not been able to access the best quality advice.

Beyond the standard MMM outputs like attribution, variance analysis and simulations of various marketing variables in terms of their impact on sales, RainMan brings cutting edge methodologies. These include:

  • Taking into account the long term and short term effects of advertising. Typically models take into account only the short term leading to skewed strategies

  • Rather than build a static model – RainMan reveals differentiating effects of inputs leading to better deployments

  • Work with interdependent variables ( everything is connected in marketing) getting a more accurate estimate of impact

For more details on how to give your brand a fillip, please visit:

Salford Systems Salford Systems is an award-winning analytics software development and consulting company with a proven record of technical and practical excellence. We offer a highly accurate, ultra-fast predictive analytics and data mining platform for developing models from databases of any size, complexity, or organization. Our technologies span classification, regression, missing value analysis, and clustering/segmentation. Core components of our Salford Predictive Modeler™ (SPM) platform include CART(r), MARS(r), TreeNet(r) and RandomForests(r). Our automation accelerates the process of model building by conducting substantial portions of the model exploration and refinement process for the analyst. While the analyst is always in full control, we optionally anticipate the analyst's next best steps and package a complete set of results from alternative modeling strategies for easy review. Applications span fraud detection, credit scoring, market research segmentation, direct marketing, drug discovery and risk management. Industries using Salford Systems products and services include banking, insurance, healthcare, telecommunications, transportation, manufacturing, and education.

TIBCO SpotfireTIBCO Spotfire products offer a visual and interactive experience that helps professionals quickly discover new and actionable insights in information. Distinguished by its speed to insight and adaptability to specific business challenges, Spotfire rapidly reveals unseen threats and new opportunities, creating significant economic value. Spotfire customers include industry leaders among the Global 2000 that have deployed Spotfire analytics to gain an information advantage over their competitors. The TIBCO Spotfire product family includes S+ and Miner. Spotfire Miner intuitive drag-and-drop user interface enables users to rapidly develop sophisticated data mining and predictive models without complicated scripts or programming languages. Users can quickly create visual workflow diagrams by selecting icons representing every stage of the data analysis process, from import through data cleaning, manipulation, and transformation. New analytic methods can be developed using Spotfire S+ and applications can be deployed and automated using Spotfire S+ Server.

University of CaliforniaUniversity of California, Irvine Extension offers an online Web Intelligence Certificate Program offered jointly with University of British Columbia (UBC) Continuing Studies, in partnership with the Digital Analytics Association (DAA). The program provides award-winning education on web analytics and leading-edge courses on data warehousing and business intelligence. To receive the certificate, students must complete the four online courses required for the UBC Award of Achievement in Web Analytics and a minimum of five units of coursework from among the UC Irvine Extension electives. For more information on this as well as our new certificate in Predictive Analytics, please visit or fan the school at

Newcomer Sponsors

KXENKXEN is revolutionizing the way companies use predictive analytics to make better decisions. Based on patented innovations, the company's flagship product, InfiniteInsight™, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle - including acquisition, cross-sell, up-sell, retention and next best activity. With traditional predictive analytics approaches, businesses spend over two-thirds of their time on activities that are manual, repetitive and prone to human error. InfiniteInsight™ has proven that a large portion of this effort can be automated while delivering accurate and robust predictive models. In days, not months. Proven with over 400 deployments at companies such as Bank of America, Barclays, Wells Fargo, Lowe's, Meredith Corporation, Rogers, and Vodafone, KXEN solutions deliver predictive power and infinite insight™. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.

Tom Sawyer SoftwareTom Sawyer Software is the leading provider of enterprise software for building advanced data visualization and analysis applications. These applications are used to discover hidden patterns, outliers and key trends in large, disparate data sets. Together with traditional analytics tools, the advanced visualization and analysis applications provide a robust portfolio of analytics to better understand Big Data.

Tom Sawyer Software products are used by enterprise and government organizations, as well as software vendors, in telecommunications, financial services, criminal investigation, and defense intelligence to better understand emerging treats and opportunities in their data assets. Tom Sawyer Software technology powers the solutions by CA, Oracle, IBM, Cisco, and many others.

Wolfram ResearchWolfram Research is the company where "computation meets knowledge." A powerhouse in technical innovation, it pursues a long-term vision to develop the science, technology, and tools to make computation an ever-more-potent force in today's and tomorrow's world. The company is the developer of/Mathematica/, the ultimate computation platform used by millions around the world, and Wolfram|Alpha, the widely used and continually growing computational knowledge engine released in May 2009. Wolfram Research also sponsors the world's largest free network of technical information websites, including /MathWorld/--the #1 website devoted to mathematics--and the Wolfram Demonstrations Project. For more information, visit the company website.

Table Top Sponsor

Northwestern University Launching in September 2012, the Northwestern University Master of Science in Analytics will address the growing need for professional expertise in data analytics. This full-time, 15-month, on-campus professional master's degree program will immerse a limited number of highly accomplished students in a comprehensive and applied curriculum exploring the underlying data science, information technology and business of analytics. Key to the success of the Master of Science in Analytics is linking our talented, enthusiastic students with the organizations at the forefront of data utilization. Stop by to find out more about the program and how we collaborate with industry.

Association Partners

IIAThe International Institute for Analytics (IIA) is dedicated to the advancement of analytics in everyday business practices. Under the direction of Tom Davenport, IIA brings together the world's leading analytics practitioners and researchers to provide unique insights to both business and IT leaders on the most current research findings and industry best practices

For more information visit:

INFORMS The Institute for Operations Research and the Management Sciences (INFORMS) is the largest professional society in the world for those in the field of operations research (O.R.), management science, and business analytics. INFORMS serves the scientific and professional needs of Operations Researchers and Analytics Professionals including educators, scientists, students, managers, analysts, and consultants. The Institute serves as a focal point for professionals, permitting them to communicate with each other and reach out to colleagues and the varied clientèle of the profession's research and practice. Plan to attend INFORMS next Conference on Business Analytics and Operations Research, April 7-9, 2013, San Antonio, Texas.

Media Partners

AnalyticbridgeAnalyticbridge is the leading social network for professionals with focus on predictive modeling, business analytics, quantitative finance, econometrics, web mining, text mining, operations research, advanced web analytics, actuarial and decision sciences, scoring technology, KPIs and lift measurement, six sigma, risk management, bioinformatic, military intelligence and fraud detection. Founded in 2007, the network has grown to 35,000 members and operates the largest quant, bio-statistics and data mining LinkedIn groups. Visit AnalyticBridge

Customer Think CustomerThink is a global online community of business leaders striving to create profitable customer-centric enterprises. Each month, the site reaches over 200,000 subscribers and visitors from 200 countries via email, RSS, LinkedIn and Twitter. CustomerThink currently serves over 80,000 visitors per month. Our main areas of coverage are Customer Relationship Management, Customer Experience Management and Social Business. This is the place to learn about every facet of customer-centric business management in articles, blogs, interviews, and news.

Data Science CentralData Science Central is an online resource for Big Data Practitioners. Featuring news, commentary, and social networking, DSC covers analytics, visualization, integration, tools and trends, and also provides an outlet for career opportunities.

KDNuggetsKDnuggets, Data Mining Community's Top Resource for Data Mining and Analytics News, Software, Jobs, Consulting, and more.

Smart Data CollectiveSmart Data Collective is a curated writer's forum and discussion site published by Social Media Today LLC. We cover business intelligence, data analytics, risk management and related topics for an audience of business leaders and IT experts. In addition to our regular blog coverage, we also produce webinars, e-books, moderated Tweet chats and other forms of digital content. We provide a platform for recognized, global authorities to share their insights about Big Data. Smart Data Collective is a rich resource for executives who seek cutting-edge analysis of the accelerating growth of data in our interconnected world

TopSEOSThe independent authority on search vendors,, evaluates and ranks the top internet marketing companies. Categories ranked by topseos include: search engine optimization, pay per click management, affiliate marketing, social media optimization, and many more.

Since 2002, topseos has been a trusted resource for businesses looking to launch or improve internet marketing campaigns. The pathfinder service allows topseos to work directly with you to help find companies that best fit your business needs. Why waste time searching through thousands of sites with false promises? Go straight to the authority, gain insight into the industry, and work with the best.

Visibility MagazineVisibility Magazine, founded in 2007, has become the guide to latest trends in internet marketing. Visibility conducts interviews with CEOs, shares opinions, reviews products, and provides a wealth of information about the movements in the industry. Additionally, Visibility will reach many fringe businesses that may have been contemplating entering or expanding their Internet marketing campaigns. Visibility is published quarterly and covers a wide range of topics including, but not limited to, organic optimization, pay-per-click marketing, website analytics, affiliate marketing, and press release distribution. Visibility embodies high-quality content, good sense, superior taste, and the character of conscientious journalism.

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Foresee Results
Pitney Bowes Software

Mu Sigma


Decision Systems Inc.
Happiest Minds
Kelley School of Business
Latent View
Latent View
Pervasive Software
RainMan Consulting
Salford Systems

Tom Sawyer Software
Wolfram Research
Table top Sponsor
Northwestern University

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