How do computers optimize mass persuasion – for marketing, presidential campaigns, and even healthcare? And why is there actually no data that directly records influence, considering it’s so important? In this season finale episode, Eric Siegel introduces machine learning methods designed to persuade. Note: This article is based on a transcript of The Dr. Data Show episode, “Persuasion Paradox: How Computers Optimize their Influence on You” (click to view). How do computers optimize mass persuasion – for marketing, presidential campaigns, and even healthcare? And why is there actually no data that directly records influence or persuasion, considering it’s
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