In anticipation of their upcoming conference co-presentation, Predicting Readiness to Purchase, at Predictive Analytics World for Business Las Vegas, June 3-7, 2018, we asked Will Scheck, Analytics Manager at Caterpillar and Andy Jacob, Data Scientist at Caterpillar, a few questions about their work in predictive analytics. (PAW Business will also feature a keynote from another Caterpillar speaker — click for more info). Q: In your work with predictive analytics, what behavior or outcome do your models predict? A: Our work focuses on predicting behavior in the small construction equipment market place. We pull in sales and customer information about new
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