Machine Learning Times
Machine Learning Times
EXCLUSIVE HIGHLIGHTS
How Predictive AI Will Solve GenAI’s Deadly Reliability Problem
  Originally published in Forbes Generative AI too unreliable to...
5 Ways To Hybridize Predictive AI And Generative AI
  Originally published in Forbes AI is in trouble. Both...
This Simple Arithmetic Can Optimize Your Main Business Operations
 Originally published in Forbes Deep down, we all know that...
Predictive AI Usually Fails Because It’s Not Usually Valuated
 Originally published in Forbes Why in the world would the...
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11 years ago
Wise Practitioner – Predictive Analytics Interview Series: Sameer Chopra of Orbitz

 In anticipation of his upcoming conference keynote at Predictive Analytics World Boston, “Blackjack Analytics: A Surprising Teacher from Which All Businesses Can Learn,” we asked Sameer Chopra, GVP of Advanced Analytics, Orbitz Worldwide, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior do your models predict? A: We have predictive models for various applications. For instance: In the CPC (cost-per-click) online marketing channels we have response models to predict the Revenue Per Click (RPC). We have user level purchase-propensity models (i.e. the likelihood of Eric transacting on Orbitz in

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