In anticipation of his upcoming conference presentation, Using Mileage Logs to Predict Successful Sales Behavior at Predictive Analytics World for Business New York, Oct 29-Nov 2, 2017, we asked Ron Cowan, Founder at Snowforce Data, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior or outcome do your models predict? A: Over the last 25 years in our work with CRM systems (now predominantly Salesforce®), much of the focus (and the data contents within these systems) has been around ‘user entered information’ such as notes about office visits, potential deals or opportunities in
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