In anticipation of his upcoming conference presentation, Shaping Sales Strategy with Predictive Analytics, at Predictive Analytics World San Francisco, we asked Philip O’Brien, MIS and Portfolio Manager at Paychex, a few questions about their work in predictive analytics. Q: In your work with predictive analytics, what behavior do your models predict? A: Paychex has predictive models for attrition, life time value, collectability and sales to name just a few. Q: How does predictive analytics deliver value at your organization? What is one specific way in which it actively drives decisions? A: Paychex uses predictive analytics in almost every
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