Predictive Analytics World interviews Madhusudan Raman
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5 years ago
Wise Practitioner – Predictive Analytics Interview Series: Madhusudan Raman at Verizon

 In anticipation of his upcoming conference presentation, Predicting Behavioral Influence in real-time for Dynamic Offers at Predictive Analytics World Boston, Sept 27-Oct 1, 2015, we asked Madhusudan Raman, Innovation Incubator at Verizon, a few questions about his work in predictive analytics. Q:  In your work with predictive analytics, what behavior do your models predict? A:  Some examples are Contextual Intent, Contextual Mood, Internet Advertising Bureau (IAB) Context, Interestingness, Propensity to Buy/Act. Q:  How does predictive analytics deliver value at your organization? What is one specific way in which it actively drives decisions? A:  Knowing what vertical incubations to pursue and

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