In anticipation of his upcoming conference presentation, Predicting Behavioral Influence in real-time for Dynamic Offers at Predictive Analytics World Boston, Sept 27-Oct 1, 2015, we asked Madhusudan Raman, Innovation Incubator at Verizon, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior do your models predict? A: Some examples are Contextual Intent, Contextual Mood, Internet Advertising Bureau (IAB) Context, Interestingness, Propensity to Buy/Act. Q: How does predictive analytics deliver value at your organization? What is one specific way in which it actively drives decisions? A: Knowing what vertical incubations to pursue and
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