Machine Learning Times
Machine Learning Times
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Effective Machine Learning Needs Leadership — Not AI Hype
 Originally published in BigThink, Feb 12, 2024.  Excerpted from The...
Today’s AI Won’t Radically Transform Society, But It’s Already Reshaping Business
 Originally published in Fast Company, Jan 5, 2024. Eric...
Calculating Customer Potential with Share of Wallet
 No question about it: We, as consumers have our...
A University Curriculum Supplement to Teach a Business Framework for ML Deployment
    In 2023, as a visiting analytics professor...
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7 years ago
Wise Practitioner – Predictive Analytics Interview Series: Lukas Vermeer at Booking.com

 In anticipation of his upcoming conference presentation, Data Alchemy at Predictive Analytics World for Business London, October 11-12, 2017, we asked Lukas Vermeer, Data Scientist, Booking.com, a few questions about his work in predictive analytics. Q: Hi Lukas, you are a data scientist at booking.com, the world’s leading accommodation website. Please tell us, how is booking.com using predictive analytics and what is your role as data scientist at booking.com? A: Booking uses predictive analytics for lots of different things! In web marketing, attribution models and ROI predictions help bring customers to our site. On the product side, recommendation

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