In anticipation of his upcoming conference presentation, Data Alchemy at Predictive Analytics World for Business London, October 11-12, 2017, we asked Lukas Vermeer, Data Scientist, Booking.com, a few questions about his work in predictive analytics. Q: Hi Lukas, you are a data scientist at booking.com, the world’s leading accommodation website. Please tell us, how is booking.com using predictive analytics and what is your role as data scientist at booking.com? A: Booking uses predictive analytics for lots of different things! In web marketing, attribution models and ROI predictions help bring customers to our site. On the product side, recommendation
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