In anticipation of their upcoming conference presentation, Improving Credit Scoring with Hierarchical Bayesian Modeling at Predictive Analytics World for Financial in New York, Oct 29-Nov 2, 2017, we asked Dongyang Fu and Wen Shi, Data Scientists at Concord Advice, a few questions about their work in predictive analytics. Q: In your work with predictive analytics, what behavior or outcome do your models predict? A: There are two major fields we apply predictive modelling technique: Risk management where we try to differentiate good and bad customers based on their credit history data. Online marketing we identify higher potential customer. Q: How does
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