With much of the latest discussion focused on the latest techniques in machine learning and in particular deep learning, the significant benefits of machine learning and deep learning are now a public reality. Yet, machine learning in effect represents the predictive analytics techniques that have been used for many years by data scientists. Furthermore, data scientists and their end users have always recognized the huge economic advantages of predictive analytics. But the significant advances of deep learning in the last 5 years have just expanded the application of predictive analytics to other areas which were technically not feasible at the
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