Machine Learning Times
Machine Learning Times
Three Best Practices for Unilever’s Global Analytics Initiatives
    This article from Morgan Vawter, Global Vice...
Getting Machine Learning Projects from Idea to Execution
 Originally published in Harvard Business Review Machine learning might...
Eric Siegel on Bloomberg Businessweek
  Listen to Eric Siegel, former Columbia University Professor,...
Effective Machine Learning Needs Leadership — Not AI Hype
 Originally published in BigThink, Feb 12, 2024.  Excerpted from The...

Target predicting

Jim Sterne’s Book Review of “Predictive Analytics” by Eric Siegel

 Book review originally published in the journal Applied Marketing Analytics Eric Siegel’s book, ‘Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die’ gets its subtitle from the many ways statistical prognostication has been used. The life insurance industry was founded on and continues to grow by predicting when you are likely