By: Jim Sterne, Founder, The eMetrics Summit
Book review originally published in the journal Applied Marketing Analytics Eric Siegel’s book, ‘Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die’ gets its subtitle from the many ways statistical prognostication has been used. The life insurance industry was founded on and continues to grow by predicting when you are likely
The Machine Learning Times © 2020 • 1221 State Street • Suite 12, 91940 •
Santa Barbara, CA 93190
Produced by: Rising Media & Prediction Impact