Switchback Tests and Randomized Experimentation Under Network Effects at DoorDash

 Originally published in DoorDash Engineering Feb 13, 2018. To A/B or not to A/B, that is the question Overview On the Dispatch team at DoorDash, we use simulation, empirical observation, and experimentation to make progress towards our goals; however, given the systemic nature of many of our products, simple A/B tests are often ineffective due