Much of the digital economy relies on consumers giving up data for a service. This forces businesses to use their data privacy policies to build trust. When Philip O’Brien wanted to start modeling employee churn at Paychex, he knew there was a lot of potential to reduce the number of employees who leave. But he
Privacy by Design, an outlook toward software development developed in the 1990s, urges companies to bake privacy protection features into its analytic systems and processes from their conception. While many executives have supported the notion of anonymizing...
If we were able to predict the future, we would be able read the minds of our customers and know exactly what they wanted. The closest we can get to this supernatural ability is utilizing predictive analytics...
