Originally published in Towards Data Science, January 8, 2020 2019 was a big year for all of Data Science. Companies all over the world across a wide variety of industries have been going through what people are calling a digital transformation. That is, businesses are taking traditional business processes such as hiring, marketing, pricing, and
Predictive analytics holds a lot of promise for the modern sales and marketing organization. Smart companies are investing in the power of Big Data to pinpoint the most profitable prospects. But it also raises tricky questions and...
