Machine Learning Times
Machine Learning Times
EXCLUSIVE HIGHLIGHTS
A University Curriculum Supplement to Teach a Business Framework for ML Deployment
    In 2023, as a visiting analytics professor...
The AI Playbook: Providing Important Reminders to Data Professionals
 Originally published in DATAVERSITY. This article reviews the new...
Decode the Algorithm: Navigate the World of Machine Learning in Business with ‘The AI ​​Playbook’
  This article reviews the new book, The AI Playbook, by...
To Deploy Machine Learning, You Must Manage Operational Change—Here Is How UPS Got It Right
 Originally published in Harvard Data Science Review. For more...

Mike Thurber

Measuring Invisible Treatment Effects with Uplift Analysis

  Models make predictions by identifying consistent correlations in what has been observed, but we usually require more than predictions to know what action we should take. For example, knowing that older people are more likely to have heart disease is a good first step, but knowing behaviors or treatments that will reduce the risk

Uplift Modeling: Making Predictive Models Actionable

 Predictive models typically estimate the likelihood of future events, such as whether it will rain tomorrow or which customers are most likely to “churn” by cancelling their phone contract.  In the case of the weather, we do...