Machine Learning Times
Machine Learning Times


Robotic Modeler for Marketing Campaigns

 SUMMARY: Automated modeling is already in focus by practitioners. However, applications for marketing campaigns require significant effort in data preparation for modeling. To address this bottleneck, the robotic modeler integrates a front layer, which automatically scrolls all executed campaigns and prepares data ready for modeling, with a machine learning engine. It enables for a totally

Wise Practitioner – Predictive Analytics Interview Series: George Iordanescu at Microsoft

 In anticipation of his upcoming conference presentation, Predictive Analytics Solution Template for Early Prediction of Assembly Line Failures, at Predictive Analytics World Manufacturing Chicago, June 19-22, 2017, we interviewed George Iordanescu, Data Scientist at Microsoft.  View the...

Good luck placing Analytics in an org chart


When Should You Send Marketing Emails? Data Science FTW

 Chief Data Scientist John Foreman will be presenting at Predictive Analytics World Boston (Oct 5 – 9) on “Problems, then Techniques, then Toys. Keeping Your Predictive Analytics Right-side Up.” When we think “data science,” most of the...

Amazon Knows What You Want Before You Buy It

 Anticipatory shipping may be closest that retail can come to a crystal ball. Amazon, which now has a patent for the algorithm-based system, could conceivably use the system to ship products before you even place an order....

14 Rules for Data-Driven, Not Data-Deluded, Marketing

 We’re now in the crossfire of a peaking hype cycle for big data and its inevitable backlash. One marketer the other night was yelling on Twitter, “Big Data People need to GET OFF MY LAWN.” I confess,...

The Latest Trend in Marketing

 How powerful would it be for marketers to know what their customers are going to do before they actually do it? To predict how they would react to certain messages and offers, or to intervene just before...