Based on the amount of retailers that have been forced to shut their doors in 2015 alone, there is a major shift that is moving through the retail industry at full force. (Here’s the list of stores closed so far this year.) We’ve been talking about this for a while, and now retailers are feeling
Eric Siegel, author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, explains how the Obama 2012 Campaign used persuasion modeling to influence voters. (more…)
