Ideally, a retailer’s customer data reflects the company’s success in reaching and nurturing its customers. Retailers built reports summarizing customer behavior using metrics such as conversion rate, average order value, recency of purchase and total amount spent in recent transactions. These measurements provided general insight into the behavioral tendencies of customers. However, reports summarizing average
Too many big data initiatives fail because companies, top to bottom, aren’t committed to the truth in analytics. Let me explain. In January 2015, the Economist Intelligence Unit (EIU) and Teradata (full disclosure: also my employer) released...
As the big data industry continues its incredible upward trajectory, a veritable flood of enlistees are wondering how they can get the training and education necessary to take a foothold in this exciting field. Many are coming...
According to a new survey, Python’s data science training wheels increasingly lead to the R language. Use Code PATIMES15 for 15% off a two day pass or combo pass. (Excludes workshops & All Access) According to a...
Use Code PATIMES15 for 15% off a two day pass or combo pass. (Excludes workshops & All Access) One of the most popular tools in data science today is the open-source programming language R. Simply put, R...
It’s the disrupter behind the disruptors and the decade’s ‘sexiest’ industry. But data science is more than a buzzword. From stock trading to facial recognition, data science is behind the wheel of countless solutions once driven by...
Data science is a powerful tool for business. With a number of practical uses and successful use cases in companies from Amazon to P&G, it’s hard deny the impact of data science methodologies on the bottom line. ...
