Wise Practitioner – Predictive Analytics Interview Series: Matt Bentley at CanIRank.com

 In anticipation of his upcoming conference presentation, Predicting Online Marketing Success: Five Lessons Learned at Predictive Analytics World San Francisco, April 3-7, 2016, we asked Matt Bentley, Founder of CanIRank.com, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior or outcome do your models predict? A: We’re