By: Yan Krupnik, Marketing Manager,
Retalon
Predictive analytics is a hot topic. It has certainly created quite a buzz recently. In fact, a quick look at Google Trends reveals that there has been an over 300% spike in worldwide searches for predictive analytics since 2010. Moreover, Gartner’s Emerging Technologies Hype Cycle shows predictive analytics as the most proven emerging technology in 2012. Today predictive analytics has emerged in multiple industry segments including, banking, healthcare, social media, retail, meteorology, military, and much more. Social media companies study a user’s online behavior to predict which advertisements will bring in higher conversion rates. Financial institutions run
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