In anticipation of his upcoming conference presentation at Predictive Analytics World Boston, “How Much Are You Worth? – Calculating Customer Lifetime Value,” we asked Brett Cohen, Senior Business Intelligence Analyst at AOL, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior do your models predict (e.g., attrition, response, fraud, etc.)? A: My models predict customer lifetime value as well as churn in customer engagement. Q: How does predictive analytics deliver value at your organization? What is one specific way in which it actively drives decisions? A: At AOL,
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