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PAW Preview Video: Piotr Wygocki, Ph.D., CEO & Co-Founder at MIM Solutions
 In anticipation of his upcoming presentation at Predictive Analytics...
PAW Preview Video: James Taylor, Decision Management Solutions
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Wise Practitioner – Predictive Analytics Interview Series: Oscar Porto and Fábio Ferraretto at DHAUZ
 In anticipation of their upcoming presentation at Predictive Analytics...
PAW Preview Video: Evan Wimpey, Director of Strategic Analytics at Elder Research
 In anticipation of his upcoming presentation at Predictive Analytics...
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9 years ago
Predictive Analytics: “Freakonomics” Meets Big Data

 While writing my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, a certain well-known book strongly influenced me to make the science accessible, relevant, and even entertaining: Freakonomics: A Rogue Economist Explores the Hidden Side of Everything. Both Freakonomics and Predictive Analytics are more than just books—they are  disciplines of insight, schools of analytical thought. So, who would win in a fight—Freakonomics or Predictive Analytics?< Freakonomics Versus Predictive Analytics Champion: Freakonomics, the entertaining pop science originator of what I would call “humanized econometrics.” This book takes the analytical, data driven approach to

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