By: Sam Koslowsky, Senior Analytic Consultant, Harte Hanks After more than thirty years in the targeted modeling field, I still hear the same question I heard when I was first beginning. “Which tool produces the best result,” is an often-asked query. Indeed, at a recent seminar I was conducting among data science graduate students, I was asked that very question. And a dialogue among several participants ensued, each claiming that what he used was the best. At the conclusion of their give-and-take, I chimed in, “It’s not the tool – it’s the data.” What distinguishes the
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