My new book—Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die ( from publisher John Wiley; foreword by Thomas H. Davenport)—is a revealing, accessible primer positioned to appeal well outside our industry. But, if you’re already an expert, here are five reasons to read it nonetheless: New detailed case studies Advanced topics (ensembles, uplift, etc.) An in-depth, startling treatise on privacy A compendium of 147 mini-case studies A means to share your field with your family, friends, or supervisor I took on a rewarding challenge: sharing with layreaders at large a complete picture of