Building predictive analytics solutions is very much in-vogue for most organizations today. Historically, practitioners needed to educate businesses on the value of data mining and predictive analytics. Now, the concept and value of predictive analytics is widely accepted by most businesses. Demonstrating the value of solutions thru various techniques and approaches represents the exciting component of predictive analytics. Many consultants and businesses will discuss their experience with predictive analytics and how it solved a particular business problem. Yet, minimal attention is given to the “unglamorous” side of predictive analytics which is the “Data”. A business problem is often
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