We all know that given reasonable data, a good predictive modeler can build a model that works well and helps make makes better decisions than what is currently used in your organization (at least in our own minds). Newer data, sophisticated algorithms, and a seasoned analyst are all working in our favor when we build these models,...
In late spring, the backroom number crunchers who powered Barack Obama's campaign to victory noticed that George Clooney had an almost gravitational tug on West Coast females ages 40 to 49. The women were far and...
