As most data science practitioners know, artificial intelligence (AI) is not new and has been explored by academia back as far back as the fifties. The real core of AI is the branch of mathematics related to neural nets which have been explored both by academia as well as data science practitioners. A number of practitioners including myself familiarized ourselves with these techniques which became one more item within the data scientist toolkit. For those of us involved in using predictive analytics to predict consumer behaviour related to marketing and risk, logistic regression and decision trees in many
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