By: Sam Koslowsky, Senior Analytic Consultant,
Harte Hanks
Of the many disciplines that are active users of machine learning and artificial intelligence, perhaps the most significant contributions and most meaningful impacts can be made in the health care industry. In addition to the potential improvement in overall human health, the vast availability of data provides for a rich reservoir to mine. Big pharma, with their associated research and development activities, has resulted in expansive data bases. Insurance companies have organized their patient files. Physicians are recording patient histories. And hospitals are finally maintaining a plethora of records, as well. Like all industries, cost savings, revenue enhancements,
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