10 years ago
The Evolving State of Retail Analytics in CRM

 The Traditional State The world of retail has undergone a revolution on the use of data for CRM analytics. Historically, data was simply unavailable for CRM analysis unless the retailer had a loyalty card program which essentially was the data capture mechanism. Certainly, much has been written about the tremendous value of loyalty programs and the opportunity in leveraging its rich information for more profitable decisions. But the vast majority of retailers operate their business without any loyalty program. The only data capture mechanism was the point of sale terminal which was very limited due to its inability