By: Zoltan Brys and Robert Schnack
Network analysis is an emerging Business Intelligence technique that’s increasingly used in risk management, social network analytics, banking, telecommunication analytics, bioinformatics, criminal intelligence, and human resources planning. Sometimes the term Network Analysis (or Network Analytics) is mixed up with neural network modeling, which is a commonly used data-mining algorithm for various tasks (telephone-circuit fault diagnosis, disease-diagnosis, etc.). In engineering, graph theory-based analyses of various flow-networks (e.g. electric, road, and communication) has a long history and refined methods. But Business Intelligence network analysis is the graph-based representation and analysis of data. It’s primarily used for customer analytics and marketing
This content is restricted to site members. If you are an existing user, please log in on the right (desktop) or below (mobile). If not, register today and gain free access to original content and industry news. See the details here.
