By: Sam Koslowsky, Senior Analytic Consultant,
Harte Hanks
“Nearly half of S&P 500 companies have talked about AI during earnings calls since May [2023], an NBC News analysis of S&P 500 earnings calls found. In fact, AI was mentioned about as often as the Federal Reserve and interest rates. But the hype isn’t translating into real-world use: A November[2023] survey from the Census Bureau found that just 4.4% of businesses nationwide reported using AI to produce goods or services recently.”1 Could this be? We marketers have been using the technology for years with remarkable success. But many of us, immersed in our own work silos, may
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