Pre-Conference Workshop: Monday, April 23, 2012

Full-day Workshop

R for Predictive Modeling: A Hands-On Introduction Max Kuhn, Director of nonclinical Statistics, Pfizer

Pre-Conference Workshop: Tuesday, April 24, 2012

Full-day Workshop

The Best and the Worst of Predictive Analytics: Predictive Modeling Methods & Common Data Mining Mistakes John Elder, CEO & Founder, Elder Research, Inc

DAY 1: Wednesday, April 25, 2012
8:00-9:00am	Registration & Breakfast
9:00-9:45am	Keynote Persuasion by the Numbers: Optimize Marketing Influence by Predicting It Eric Siegel, Program Chair, Predictive Analytics World
9:45-10:05am	Diamond Sponsor Presentation
10:05-10:10am	Gold Sponsor Presentation
10:10-10:45am	Breaks / Exhibits
10:45-11:05am	Healthcare Analytics
	Case Study: Pfizer Right Medicine, Right Patient Max Kuhn, Pfizer
11:10-11:30am	Sponsored Lab
	Lab Session: Live Topical Demo
11:35am-12:20pm	Special Featured Session Multiple Case Studies: Anheuser-Busch, Disney, HSBC, Pfizer, and others The High ROI of Data Mining for Innovative Organizations John Elder, Elder Research, Inc.
12:20-12:40pm	Lightning Round of 2-Minute Sponsor Presentations
12:40-1:40pm	Birds of a Feather Lunch / Exhibits
1:40-2:25pm	Keynote The Five Myths of Predictive Analytics Piyanka Jain, CEO, Aryng.com, Former PayPal Business Analytics Head
2:25-2:30pm	Gold Sponsor Presentation
2:30-3:00pm	Breaks / Exhibits
3:00-3:45pm	Financial Services
	Case Study: CIBC Creating Value Segmentation to Drive Business Strategies Daymond Ling, Canadian Imperial Bank of Commerce (CIBC)
3:50-4:10pm	Crowdsourcing Data Mining
	Case Study: Capital One Financial Competitive Training of Predictive Modelers Leonard Roseman & Ozgur Cetiner, Capital One Financial
4:10-4:25pm	Breaks / Exhibits
4:25-4:45pm
	Case Study Top 10 Data Mining Business Mistakes Jeff Deal, Elder Research, Inc.
4:50-5:10pm
	Case Study: Adobe John Bates, Adobe
5:15-5:35pm	Text Analytics
	Case Study: Indian Customs Board Text Mining in Advanced Government Compliance Set-ups Kamaljit Anand, KIE Square
5:40-6:00pm	Insurance
	Case Study: Crawford & Company Predictive Analytics in Property Insurance Claims: Findings and Lessons Learned Sergo Grigalashvili, Crawford & Company & Rumit Jain, Ontos Information Systems
6:00-7:30pm	Reception / Exhibits

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DAY 2: Thursday, April 26, 2012
8:00-9:00am	Registration & Breakfast
9:00-9:45am	Open Question Answering
	Keynote Putting IBM Watson to Work Edward Nazarko, Client Technical Advisor, IBM
9:45-10:05am	Diamond Sponsor Presentation
10:05-10:40am	Breaks / Exhibits
10:40-11:25am	HR Analytics
	Case Study: U.S. Special Forces Hiring and Selecting Key Personnel Using Predictive Analytics Dean Abbott, Abbott Analytics
11:30am-12:15pm	Insurance
	Case Study: Alberta Motor Association Insurance Pricing Models using Predictive Analytics Richard Boire, Boire Filler Group
12:15-1:25pm	Birds of a Feather Lunch / Exhibits
1:25-2:10pm	Expert Panel Wise Enterprise: Best Practices for Managing Predictive Analytics
2:10-2:15pm	Gold Sponsor Presentation
2:15-2:20pm	Gold Sponsor Presentation
2:20-3:00pm	Breaks / Exhibits
3:00-3:20pm	Demand Generation
	Case Study: IBM If We Host It; Will They Come? Predictive Modeling for Event Marketing Tim Daciuk, Advanced Analytics, IBM Global Business Services & Bob Humphreys, IBM Canada
3:25-3:45pm	Ensemble Models; Software Dev Cost Estimation
	Case Study: Galorath Revenge of the Clueless: Combining Many Poor Estimates into an Expert Forecast Mike Kimel, Analytic Economics
3:45-4:30pm	Breaks / Exhibits
4:30-5:10pm
	Case Study: Verizon Wireless & BHP Billiton (Australian mining company) Visualizing Forecast Models with Interactive Scenario Analysis to Optimize Profitability Richard Brath, Oculus

Post-Conference Workshop: Friday, April 27, 2012

Full-day Workshop

Advanced Methods Hands-on: Predictive Modeling Techniques Dean Abbott, President, Abbott Analytics Sponsored by:

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