May 14-18, 2017
San Francisco, CA
Delivering on the promise of data science

Agenda Overview – San Francisco – March 14-15, 2011
Track 1 sessions are for all levels.
Track 2 sessions are expert/practitioner level.
Pre-Conference Workshops: Sunday March 13, 2011
Full-day Workshop
Driving Enterprise Decisions with Business Analytics
James Taylor, CEO, Decision Management Solutions
Room: Salon 3
Full-day Workshop
R for Predictive Modeling: A Hands-On Introduction
Max Kuhn, Director, Nonclinical Statistics, Pfizer
Room: Salon 4
DAY 1: Monday March 14, 2011
10:00am-7:30pm Exhibit Hall Open
7:30am-9:00am Registration & Breakfast
9:00am-9:45am
Keynote
Five Ways Predictive Analytics Cuts Enterprise Risk
Eric Siegel, Ph.D., Program Chair, Predictive Analytics World
Room: Golden Gate B
9:45am-10:05am Diamond Sponsor Presentation
The Hefty Toll of Fraud:
How to Leverage Predictive Analytics and Social Network Analysis

John C. Brocklebank, Ph.D., VP, SAS Solutions OnDemand
Room: Golden Gate B

SAS
10:05am-10:15am Platinum Sponsor Presentation
Case Study:Using Predictive Analytics To Reduce Credit Risk In Auto Dealer Financing
Rado Kotorov Ph.D., Director, SP Management & Competitive Strategy, Information Builders
Room: Golden Gate B
InformationBuilders
10:15am-10:35am Break / Exhibits
  Track 1: e-Commerce; Thought Leadership Track 2: Survey Analysis
10:35am-11:20am Case Study: PayPal / eBay
Putting Predictive Analytics into Context: The Analytics Value Chain
Piyanka Jain, PayPal
Room: Golden Gate B
Case Study: YMCA
Turning Member Satisfaction Surveys into an Actionable Narrative
Dean Abbott, Abbott Analytics & Bill Lazarus, Seer Analytics
Room:Salon 5 & 6

(Also see Mr. Abbott's full-day workshop)

11:25am-12:10pm
Multiple Case Studies: Anheuser-Busch, the SSA, Netflix
Data Mining Lessons Learned - Technical & Business - From Applied Projects
John Elder, Ph.D., Elder Research
Room: Golden Gate B
(Also see Dr. Elder's full-day workshop)

12:10pm-12:20pm Gold Sponsor Presentations: Lightning Round
Room: Golden Gate B
DeloittePAR ACCEL
12:20pm-1:30pm Birds of a Feather Lunch / Exhibits
Room: Golden Gate A
1:30pm-2:15pm
Keynote
Lessons Learned in Predictive Modeling for Ad Targeting
Sugato Basu, Ph.D., Senior Research Scientist, Google
Room: Golden Gate B
2:15pm-2:35pm Diamond Sponsor Presentation
The Analytical Revolution
Colin Shearer, WW Industry Solutions Leader, IBM
Room: Golden Gate B
IBM
Track 1: Crowdsourcing Data Mining Track 2: Black Box Trading
2:40pm-3:25pm Case Study: University of Melbourne, Chessmetrics, HPN
Crowdsourcing Data Prediction
Anthony Goldbloom, Kaggle
Room: Golden Gate B
Case Study: Cerebellum Capital
Black Box Trading: Analytics in the Land of the Vampire Squid
David Andre, Ph.D., Cerebellum Capital
Room: Salon 5 & 6
Track 1: e-Commerce & HR Track 2: Fraud Detection
3:30pm-3:50pm Case Study: Sovereign Bank
Holistic Predictive Analytics
Sha Hsing Min, Sovereign Bank
Room: Golden Gate B
Case Study: U.S. Postal Service
Office of Inspector General
Fighting the Good Fraud Fight
Antonia de Medinaceli, Elder Research
Room: Salon 5 & 6
Track 1: Thought Leader Track 2: Thought Leadership
3:55pm-4:15pm Case Study: Health Insurance
Analytics by Industry/Role
Jack Phillips, International Institute for Analytics
Room: Golden Gate B
The Art of Predictive Analytics
Srikanth Velamakanni, Fractal Analytics
Room: Salon 5 & 6
Fractal
4:15pm-4:35pm Break / Exhibits
Track 1: Thought Leader Track 2: Ensembles; Fraud Detection
4:35pm-5:20pm Speaker from: Google
Making Technologies Intelligent: Data, Patterns, Access, and Architecture
Astro Teller, Ph.D., Google
Room: Golden Gate B
Case Study: PayPal/eBay
Ensembles for Online Analytic Scoring Engine
Michael Murff & Hui Wang, PayPal
Room: Salon 5 & 6
Track 1: Product Recommendations Track 2: Uplift Modeling (True-Lift)
5:25pm-5:45pm Case Study: TXU Energy
Message Optimization using Discrete Choice Analysis in the Energy Sector
Dustin Cannon, TXU Energy
John Colias, Decision Analyst, Inc.
Room: Golden Gate B
Speakers from: Fidelity
True-Lift Modeling: Mining for the Most Truly Responsive Customers & Prospects
Kathleen Kane & Jane Zheng, Fidelity
Room: Salon 5 & 6
Track 1: High Technology Retail
5:50pm-6:10pm Case Study: Hewlett-Packard
Customer Repurchase Analysis - B2B Context: A Bayesian Framework
Jerry Shan, Hewlett-Packard
Room: Golden Gate B
6:10pm-7:30pm Reception / Exhibits
7:30pm-10:00pm useR Group Meeting
Featuring David Smith, Vice President of Marketing for Revolution Analytics, and Byron Ellis, Director of Analytics, adBrite Inc.
Room: Golden Gate B
Bay Area SAS Users Group Meeting
Featuring David Bell, State of Calif, Dept of Industrial Relations and William Jackman, Kaiser Permanente
Room: Salon 5 & 6

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DAY 2: Tuesday March 15, 2011
9:45am-4:30pm Exhibit Hall Open
8:00am-9:00am Registration & Breakfast
9:00am-9:45am
Keynote
The New Quantitative Era: Creating Successful Business Change with Analytics
Thomas Davenport, President's Distinguished Professor, Babson College, Author, Competing on Analytics: The New Science of Winning
Room: Salon 7
9:45am-10:15am Break / Exhibits
10:15am-11:00am Expert Panel
Kaboom! Predictive Analytics Hits the Mainstream

Panelists:
Colin Shearer, WW Industry Solutions Leader, IBM
Wayne Thompson, Analytics Product Manager, SAS
Andreas Weigend, Ph.D., weigend.com, Former Chief Scientist, Amazon.com

Panel moderator: Eric Siegel, Ph.D., Program Chair, Predictive Analytics World
Room: Golden Gate B
11:00am-11:10am
Exclusive Announcement
The $3 million Heritage Health Prize: New Announcements on Contest Structure
Robert O'Keefe, Corporate Senior VP, Heritage Provider Network
Room: Golden Gate B
11:10am-11:20am Gold Sponsor Presentations: Lightning Round
Room: Golden Gate B
TeraData
11:25am-12:10pm Lab Session: Live Topical Demo
Making Predictive Models Count
Kaiser Fung, Senior Director of Strategic Analytics, Sirius XM Radio
Room: Golden Gate B
SAS
Lab Session: Live Topical Demo
Bank On It! Use all your data to maximize customer satisfaction, loyalty and retention
Steven Ramirez, CEO, Beyond the Arc
Robert Parolin, Technical Manager,
IBM Business Analytics
Room: Salon 5 & 6
IBM
12:10pm-1:30pm Birds of a Feather Lunch / Exhibits
Room: Golden Gate A
1:30pm-2:15pm Special Plenary Session
The State of the Social Data Revolution
Andreas Weigend, Ph.D., weigend.com, Former Chief Scientist, Amazon.com
Room: Golden Gate B
2:15pm-2:30pm Sponsor Presentations: Lightning Round
Room: Golden Gate B
Track 1: Financial Services & Segmenting Track 2: Predictive Analytics & Search
2:35pm-2:55pm Case Study: Bank of the West
Effectively Incorporating Internet Data in Customer Value Models
Joel Kleinman, Bank of the West
Room: Golden Gate B
Case Study: Orbitz
Enhance Business Performance by Applying Analytics to Search Engine Marketing (SEM)
Sameer Chopra, Orbitz
Track 1: Market Forecasting
3:00pm-3:20pm Case Study: Eventbrite
Market Penetration: Is Your
Growth on Track?

Tilmann Bruckhaus, Ph.D., Eventbrite
Room: Golden Gate B
3:20pm-3:55pm Break / Exhibits
Track 1: Financial Service & Social Data Track 2: Software Lab
3:55pm-4:15pm Case Study: Bank of America
How Do Peers Evaluate Peer-to-Peer Lending?
Aaron Lai, Bank of America
Room: Golden Gate B
Lab Session: Live Topical Demo
Large Scale Predictive Models for Chronic Illness using Fuzzy Logix's In-Database Analytics Technology on Netezza
Christopher Hane, Ph.D., Ingenix
Partha Sen, Fuzzy Logix
Bill Zanine, Netezza, An IBM Company
Room: Salon 5 & 6
Fuzzy Logix
Track 1: Retail & Insurance Track 2: Social Data: Advanced Methods
4:20pm-4:40pm Case Study:CA State Automobile Assn.
Addressing Analytics Challenges in the Retail and Insurance Industries
Noe Tuason, CA State Automobile Assn.
Room: Golden Gate B
Social (Media) Network Analysis
with NodeXL

Marc Smith, Ph.D., Connected Action
Room: Salon 5 & 6
Track 1: Deployment: Insurance & Financial Track 2: Social Data & Telecom
4:45pm-5:05pm Case Study: Fiserv and Varolii
Deploying Analytics with a Rules-Based Infrastructure
James Taylor, Decision Management Solutions
Room: Golden Gate B

(Also see Mr. Taylor's full-day workshop)

Case Study:
Major N. American Telecom

Social Networking Data for Churn Analysis
David Katz, Dataspora
Room: Salon 5 & 6
Track 2: Social Gaming & Retention
5:10pm-5:30pm

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Post-Conference Workshops: Wednesday March 16, 2011
Full-day Workshop
The Best and the Worst of Predictive Analytics:
Predictive Modeling Methods and Common Data Mining Mistakes

John Elder, Ph.D., Elder Research
Room: Golden Gate B A & B

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Post-Conference Workshops: Thursday March 17, 2011
Full-day Workshop
Hands-On Predictive Analytics
Dean Abbott, President, Abbott Analytics
Room: Foothill F

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Post-Conference Workshops: Friday, March 18 & Saturday, March 19, 2011
1½ - day Workshop
Net Lift Models: Optimizing the Impact of Your Marketing
Kim Larsen, VP of Analytical Insight, Market Share Partners
Room: Executive Conference Center, Room 203

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