Machine Learning Times
Machine Learning Times
EXCLUSIVE HIGHLIGHTS
Effective Machine Learning Needs Leadership — Not AI Hype
 Originally published in BigThink, Feb 12, 2024.  Excerpted from The...
Today’s AI Won’t Radically Transform Society, But It’s Already Reshaping Business
 Originally published in Fast Company, Jan 5, 2024. Eric...
Calculating Customer Potential with Share of Wallet
 No question about it: We, as consumers have our...
A University Curriculum Supplement to Teach a Business Framework for ML Deployment
    In 2023, as a visiting analytics professor...
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5 years ago
Dr. Data Video: The Persuasion Paradox – How Computers Optimize their Influence on You

 How do computers optimize mass persuasion – for marketing, presidential campaigns, and even healthcare? And why is there actually no data that directly records influence, considering it’s so important? In this season finale episode, Eric Siegel introduces machine learning methods designed to persuade. Note: This article is based on a transcript of The Dr. Data Show episode, “Persuasion Paradox: How Computers Optimize their Influence on You” (click to view). How do computers optimize mass persuasion – for marketing, presidential campaigns, and even healthcare? And why is there actually no data that directly records influence or persuasion, considering it’s

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