In anticipation of his upcoming conference presentation, B2B Tech 4sight: Identifying the Right Product Solution for the Right End Customer, from the Right Reseller at the Right Time, at Predictive Analytics World for Business Las Vegas, June 3-7, 2018, we asked Olaf Menzer, Predictive Data Analyst at Ingram Micro, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior or outcome do your models predict? A: The models we build in the Global Analytics team predict purchasing propensity at several levels of the B2B tech distribution supply chain. For example, we calculate
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